Quitober

Things you should know about me:

Hi, my name is Des Sherlock. I am the founder & CEO of the Quitober Challenge. After being inspired by the organisers of Movember, I thought, why not do a month-event for smokers?. For me, the month of Quitober was the logical choice & was available as a dot com. I was trained as an Industrial Designer and since college, I have always felt that design was as much about helping create solutions for lifestyle problems as it was to create a better egg slicer.

What I'm interested in:

I am interested in keeping fit & healthy through lifestyle choices. I don't own a car & either walk or ride to most destinations. I enjoy touring by bicycle & usually spend a month or two each year riding in exotic locations. My last trip was from Kuala Lumpur to Phuket in 9 days. I am also interested in philosophy/psychology and have started the bare bones of a book that I hope to write some day called Rethink Perfect; How to Complain Responsibly and Prepare for the Failures. RethinkPerfect.com . I am also interested in anything online as an entrepreneur, hoping to launch the next Facebook (doesn’t everybody?) Am hoping that the Quitober Challenge will fulfil my desires of creating something new, innovative & useful. http://quitober.com.au

Things I am good at:

I like to think that I am good at lots of things but I am especially good at observing and looking at things in from another perspective. One of my favourite authors is Edward De Bono who coined the phrase “Lateral Thinking”. A recent favourite is “Borrowing Brilliance - The Six Steps to Business Innovation by Building on the Ideas of Others”, by David Kord Murray. I hope to write a book some day called “Rethink Perfect – How to complain responsibly & anticipate the failures”. http://rethinkperfect.com

What appeals to me:

• Business
• Education
• Health
• Science